Zhejiang Business College

浙江商业职业技术学院

邮箱@待填写

Based on China National high-level and backbone Major of E-commerce, the Chinese Bridge Online Group Project “Exploring China’ Live Streaming Trend in the E-commerce City of Hangzhou” aims to lead overseas students into Hangzhou, the E-commerce capital of China from the perspectives of consumers and entrepreneurs to experience Hangzhou’s digital technology application scenarios and its relevant technology applications in cutting-edge fields. Focusing on the improvement of live streaming E-commerce skills, the project covers the improvement of skills such as short video marketing, community marketing, visual marketing so as to explore a two-way innovation path of “Chinese language plus live streaming E-commerce skills”, and hence shows the world the charm of China E-commerce capital and China’s live streaming trend in E-commerce industry from multiple aspects. Therefore, more and more versatile overseas talents are expected to cultivate who are good at both Daily Chinese, E-commerce Chinese and live streaming skills, which accordingly promotes the international communication of Chinese language and Chinese higher vocational education to the world.

汉语桥线上团组项目“走进中国电商之都,解锁东方潮流直播”依托国家高水平电子商务专业群、国家级骨干专业(电子商务),带领海外学员走进中国电商之都——杭州,从消费者角度和创业者角度感受电商之都的数字技术应用场景和前沿领域技术应用,以直播电商技能提升为中心,辐射短视频营销、社群营销、视觉营销等技能提升,探索出一条“中文+直播电商”双向提升的创新之路,多角度、全方位、立体化的向世界展示中国电商之都的魅力和东方潮流直播的传播态势,培养更多懂交际汉语、通电商汉语、精直播技术的海外复合型人才,提升学员交际汉语、电商汉语的口语水平和直播电商技能,推动汉语的国际传播和中国高等职业教育走向世界。

General Courses 通用课程