Zhejiang features developed economy, numerous private enterprises and favorable business environment. Zhejiang entrepreneurs “travel thousands of mountains and rivers, think of thousands of ways and means, speak thousands of words, and pass through thousands of ordeals” (collectively known as Zhejiang’s “Four-Thousand Spirit”), contributing actively to China’s endeavor of reform and opening-up and the development of market economy. Through depictions of various industries of strawberries, lotuses, bamboos, flowers, agritainment, village operation, B&B, studios, express delivery, pastry, and electronic commerce, Thriving Business in Zhejiang narrates the story of Zhejiang people’s striving to fulfill their dreams under the leadership of the CPC and the people’s government. The purpose is to demonstrate the lucid waters and lush mountains as invaluable assets of Zhejiang, the achievements and great sense of responsibility of Zhejiang Party and government authorities, the hard work and wisdom of Zhejiang entrepreneurs along with the progress made by China and the philosophy behind. As cultural messengers, the international students in the programme help with farm work, work as live streaming hosts, help in kitchens and pastry shops, deliver parcels at various places such as farms, factories, shops, B&Bs and scenic spots to experience in person why those goods can sell well and how business brings in fortune from the perspectives of both consumers and businesspersons. The project incorporates six 40-minute video lessons. They are created based on the framework outlined in Chinese Proficiency Grading Standards for International Chinese Language Education (The Standard for short) for intermediate Level-4. The video lessons are both the carrier of China’s stories and the coursebook for teaching Chinese. The live streaming lessons under the project will be on the air between January 27 and February 2, 2024. Classes are grouped into large and small ones, about a 20-student size for the latter to ensure sufficient teacher-student interactions. Furthermore, stratified teaching is carried out based on The Standard in the three class types: primary, intermediate and advanced. Students are free to choose between lectures and drill classes delivered every morning according to their Chinese proficiency. For those who cannot attend the daytime lessons but still need interactions with the teachers, we also have special nighttime lessons available.