一起探探中国化妆品品牌 - 烟台职业学院 - “营销有你,策赢天下”——2023烟台职业学院“汉语桥”线上团组交流项目 - 汉语桥团组在线体验平台

“Join Marketing, Win the World” Online Group Exchange Camp

“营销有你,策赢天下”——2023烟台职业学院“汉语桥”线上团组交流项目

Explore Chinese cosmetics brands together

一起探探中国化妆品品牌

Course Syllabus 课程章节

1

Adhering to the concept of "Oriental makeup, Flower makeup", with clear brand positioning and popular products, China beauty Brand Florasis is loved by the new generation and has become a model for many brands to learn, through online marketing, national culture, user co-creation and other forms, the national style into the brand gene and the establishment of differentiation strategy.

国潮美妆花西子坚持“东方彩妆,以花养妆”理念,以明确的品牌定位和爆款产品,通过线上营销、国风文化、用户共创等形式,将国风融入品牌基因,建立差异化战略,深受新生代力量的喜爱,成为不少品牌学习的榜样。

General Courses 通用课程