商务汉语:自主创新——相信品牌的力量 - 北京语言大学 - 2020汉语桥“魅力中国·美美与共”——海外大学生线上冬令营 - 汉语桥团组在线体验平台

The 2020 Chinese Bridge: Online Winter Camp for Overseas College Students

2020汉语桥“魅力中国·美美与共”——海外大学生线上冬令营

Business Chinese:Independent Innovation -- Believe in the power of the brand

商务汉语:自主创新——相信品牌的力量

Course Syllabus 课程章节

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In 2020, Fortune magazine published the “Top 500” global enterprises in the world, and the quantity of Chinese mainland enterprises listed surpassed the US for the first time, making a historic breakthrough. In addition, in the recently released BrandZ top 50 global Chinese brands, we also see many familiar domestic brands. "From made in China to Created in China", independent innovation has become the main trend of the development of Chinese enterprises. By studying this course, international students can learn about the development of Chinese brands and their industries, as well as the efforts and contributions of Chinese enterprises in independent innovation.

2020年在《财富》杂志刚刚发布的全球500强企业中,中国大陆上榜的企业数量首次超过美国,取得了历史性的突破。此外,在最近发布的BrandZ中国品牌全球化50强中,我们也看到了很多熟悉的国产品牌。“从中国制造到中国创造”,自主创新成为中国企业发展的主要趋势。通过学习本课程,留学生可以了解中国品牌的发展情况及其所在行业,以及中国企业在自主创新方面作出的努力和贡献等。

General Courses 通用课程