Jinhua Polytechnic

金华职业技术学院

邮箱@待填写

The project focuses on "communicative Chinese + basic e-commerce skills". Students will improve their Chinese communication skills and master basic e-commerce knowledge and simple skills through 10 days of online learning. The training content includes eight subjects, including e-commerce industry cognition, e-commerce platform and compliance operation, e-commerce festivals and promotional activities, live e-commerce and social media marketing, basic cognition of mobile e-commerce, e-commerce logistics service, e-commerce customer service, cross-border e-commerce and brand going overseas. Online training is carried out through the modes of “situational Chinese + e-commerce Chinese” live class, keynote lecture, Expert Forum, online traveling, online operation, online interactive activities, entrepreneurial experience sharing, practice competition, etc., leading the students to experience Chinese e-commerce culture and experience the entrepreneurial ecology of e-commerce hot land while learning e-commerce Chinese and knowledge.

本项目围绕“交际中文+电商基础技能”,通过为期10天的线上学习,提升学员中文交际水平、掌握电商基础知识与简单技能。

培训内容包括电子商务行业认知、电商平台与合规经营、电商节日与促销活动、直播电商与社媒营销、移动电商基础认知、电子商务物流服务、电子商务客户服务、跨境电商与品牌出海等8个主题内容,通过情境汉语+电商汉语直播课、主题讲座、名家讲坛、云端访学、云操作、线上互动活动、创业经验分享、实践大赛等模式开展线上培训,带领学员在学习电商汉语、电商知识的同时,感受中国电商文化,体验电商热土的创业生态。

Courses 课程

General Courses 通用课程