义乌小商品市场 - 中国计量大学 - 风从海上来,潮涌三江口 - 汉语桥团组在线体验平台

Winds from the Sea, Tides at the Confluence

风从海上来,潮涌三江口

Yiwu International Trade Market

义乌小商品市场

Course Syllabus 课程章节

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From "trading chicken feathers for candy" to a global trade hub, how did Yiwu build a world supermarket with 2.1 million products? This course explores its internationalization and digital transformation, dissecting innovations like the China-Europe freight train and the Chinagoods platform, while decoding how livestreaming e-commerce and AI design empower traditional trade. Blending trade history, technological evolution, and cross-cultural exchange, it presents Yiwu as a Belt and Road pivot city, where small commodities link global markets and reshape supply chains.

从 “鸡毛换糖” 到全球贸易枢纽,义乌如何构建起 210万种商品的世界超市?本课程聚焦其国际化进程与数字化转型,剖析中欧班列、Chinagoods 平台等创新实践,解码直播带货、AI 设计等新业态对传统商贸的赋能。通过贸易史、技术革新与跨文化交流的融合叙事,展现义乌作为 “一带一路” 支点城市,如何以小商品为纽带,连通世界市场并重塑全球供应链格局。

General Courses 通用课程