Hotel Private Domain Course
酒店私域
Course Syllabus 课程章节
3This course is divided into three small parts, which are concise and succinct. It explaines the three parts: Global Travel Information, Thinking the Way to deal Epidemics, and Private Domain of the Hotel, so as to solve the difficulties encountered by hotel managers in a realistic and practical way, and provide the most effective support and help for students and friends based on the current environment. First of all, the course introduces the underlying logic of the hotel industry, and presents the real situation of the hotel industry in a multi-dimensional way, which is conducive to scholars' initial understanding of the industry and turning challenges into their own opportunities. The course mentioned that public domain and private domain are the important aspects for the hotel industry to generate customers, and private domain customers are the most important. This course will focus on how to master the flow of private domain and guide the audience to choose their own way more deeply. The teacher proposed two key points: human needs and technology empowerment. The next explanation of the corresponding plan is also based on the above two general ideas. At present, we should focus on the two “quantity”: supply and customers and this private domain course will be a great theoretical guidance for it. For the current epidemic situation, the combination of online and offline is particularly important. In the great change that has not occurred in a hundred years, no matter how uncertain the external environment is, knowing your own level is the only thing that can be determined, so you should constantly improve yourself. This course formally analyzes the current change in depth, combining hotel resources with food, accommodation, transportation, travel, shopping and entertainment. Accurately point out the pain points of hotel management: difficult to obtain guests, high cost, difficult to retain customers, difficult to transform users. Summarize accurately and put forward many effective solutions. It can be said that it provides a one-stop course service from problem mining to problem solving. By taking examples, listing data and other forms, it shows a variety of feasible solutions, which is a truly beneficial journey. The three teachers of this course are very friendly and natural, and their speech is not vulgar. The language they put forward is not platitudes and empty words, but honest and sincere words. The course is short in duration, but it contains everything. It is intended to provide maximum help to students who are engaged in or want to engage in hotel management. It is a very good choice for those who are interested in or want to join the hotel industry.
本课程共分为三小部分,内容精简干练,分别从环球旅讯、疫情间同程思考及酒店私域三个部分进行讲解,以求真切务实地解决酒店管理者的所遇困境,真实立足于当下环境,为学员朋友提供最有效的支持与帮助。
首先课程介绍了酒店业的内在底层逻辑,多维度展示酒店业的真实境况,有利于学者初步认识本行业,将挑战转化为自身机遇。课程提到公域和私域是酒店行业产生客源的重要方向,而私域客源又是其中的重中之重,本次课程将聚焦于如何掌握好私域流量,引导观者更深入选择好自己的道路。老师提出两个关键点:人性的需求和技术的赋能,接下来的对应方案讲解也正是本着以上两个总思想。当下应该着眼于两个“量”供给量和流量,而本次的私域课程将是对“流量”引入的理论指导。对于当下的疫情局面,线上线下相结合的形式显得尤为重要,而在这百年未有之大变局当中,无论外界环境多不确定,知道自己的水平才是唯一可以确定的事情,所以更应当不断改进自身,而本节课程正式深入分析了当下的变局,将酒店资源和吃、住、行、游、购、娱相结合,精准指出酒店管理的痛点所在:宾客获取难、成本高、留住客源难、用户转化难,概括精准到位,又提出很多行之有效的解决方法,可谓是从挖掘问题到解决问题提供了一条龙式的课程服务,通过举事例,列数据等多种形式,展现了种种可行方案,是真正地助益之旅。
本门课程的三位老师都十分亲切自然,谈吐不俗,且提出的语言都并非套话与空话,而是实打实的肺腑之言,课程时长精炼,却包含甚广,言之有物,意在对于正在从事或者想要从事酒店管理的学员朋友提供最大帮助,对于无论是有兴趣还是想要加入酒店行业的朋友都是非常不错的选择。