The market consists of all potential buyers who have specific needs and desires and are willing and possible to satisfy those needs and desires through exchange. Marketing is a series of activities, processes and systems that bring value to customers, clients, partners and society as a whole in the creation, communication, dissemination and exchange of products. (1) Knowledge objective: to master the market connotation of marketing and correctly understand marketing and its core elements; Understand the development process of marketing theory; Clear marketing management philosophy development stage and different stages of marketing concepts. (2) Competence objective: to understand the evolution of marketing management philosophy, and to cultivate students' strategic thinking and macro thinking; Cultivate students' ability to think from the perspective of customers, and help students' future career and career development. (3) Education goal: to help students understand the important role of high-quality marketing development in the new era; Make it clear that the essence of marketing is customer-centered, and cultivate students' consciousness of people first. Marketing is a discipline that studies how enterprises identify, analyze, evaluate, select and utilize market opportunities, start from meeting the needs of consumers in the target market, organize the overall activities of enterprises in a planned way, and transfer products from the hands of producers to the hands of consumers through exchange, so as to achieve the marketing objectives of enterprises. Key elements: cognition, analysis, planning, outlook.