Self-media refers to a form of media in which individuals or groups independently publish and disseminate information through Internet platforms. Network marketing is the use of Internet technology and platform, the promotion of goods and services, sales, publicity and other commercial activities. Self-media network marketing refers to a series of marketing activities carried out by creating high-quality content independently to promote oneself or brand, and using Internet technology to carry out emerging communication media such as Wechat, Weibo, Tiktok and so on. This lesson analyzes the characteristics of self-media, compares the operation mode of self-media and traditional media. and It better analyzes the characteristics of self-media network marketing, so as it to provide the ways and methods of self-media network marketing for enterprises or products.