The purpose of this course is to understand the market significance and value of clothing brands, complete practical learning and training in clothing brand quarterly product planning and design execution, and understand the design process and methods of a clothing company's product design department. The course learning is roughly divided into three stages. The first stage is to understand some basic concepts of clothing brands, as part of the modern commercial industry, the basic market positioning rules and classification of clothing product design styles. In the second stage, learn and understand the product structure in clothing brand marketing, learn the consumer design requirements of clothing brands, and the product design and development process of clothing products; In the third stage, following the basic processes of clothing company product design and development, students are grouped and assigned the basic requirements for the brand clothing market segment, undergo product design practical training, confirm the design theme if needed, and implement the design elements and design plan Clothing brand management is an important professional direction course in the clothing and fashion design profession. The course is set based on the actual needs of clothing enterprises and is a brand course guided by the clothing market. Through the teacher's teaching and the students' real simulation of clothing product design training, from the first perspective, facing real clothing product needs and product design development, through design practice, it cultivates students' awareness of clothing marketing and design management, and master the design processes such as clothing material research, design planning, and clothing style design, to cultivate the comprehensive design ability of students in the clothing design profession. To better adapt to the work of clothing design and lay a good foundation.