The course "Tourism Product Design" mainly introduces the primary tourism product packaging and various types of cultural and tourism product design, which is of great help for students majoring in product design to increase their knowledge of various types of tourism products and to gain a deeper understanding of the issues that require attention in different product designs. This course contains six sections, firstly, it introduces the primary product packaging from four aspects, namely, designing the route, understanding the product, product quotation, and product innovation, and then provides specific explanation for different types of cultural and tourism product design. First of all, there are study tour products, this course mainly introduces the ancient and modern definitions of the study tour, what custom study tour products should pay attention to, and it's differences from the conventional travel products, etc.; followed by red tourism product program design, and this section mainly describes the definition, meaning, scenic spots, the six types of products, the combination of specific red tourism classic lines and red tourism resources products, issues to pay attention to, etc.; Next is photography tour. This part is introduced from two major sections: local photography tour and photography tour in other popular tourist destinations in China; then there are souvenir travel product design, intelligent health care product design and intelligent health travel design and operation, and finally, the experience related to the primary product packaging. Here it takes Japanese products as an example, and shares experiences in 6 aspects: food, accommodation, transportation, travel, shopping and entertainment. All in all, the course is rich in content and easy to understand. This course has invited a famous teacher in our school and some relevant people in charge of famous Beijing international travel agency to explain the different parts. Each teacher has their own characteristics and experience, and they can vividly explain the relevant content with the work they are responsible for, so that students can learn practical knowledge with real cases.