年轻人喜欢的国货潮牌 - 北京外国语大学 - 遇见·中国——2022北京外国语大学线上中文夏令营 - 汉语桥团组在线体验平台

“Your Encounter with China” 2022 BFSU Online Summer Camp

遇见·中国——2022北京外国语大学线上中文夏令营

Guochao—Popular Chinese fad

年轻人喜欢的国货潮牌

Course Syllabus 课程章节

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In recent years, Chinese young consumers have driven a Chinese fad. Many Chinese manufactured or China-made brands have won young people’s hearts. Not only are these products cheap and with high quality, but also they better satisfy youngsters’ needs to express their individuality. The course will take learners to visit such common brands as Li-Ning, Xiao Mi home appliances and MINISO in order to let them know about Chinese fads among youngsters and their unique charm.

近几年,在中国年轻人的消费中掀起了国货的流行风潮,许多地道的中国品牌、中国制造赢得了年轻人的青睐。国货不仅胜在价格实惠,产品质量高,而且更懂得洞察和满足年轻人的需求,也更符合年轻人的个性表达。课程将带领学员一起走访李宁运动服饰、小米家电、名创优品生活百货等品牌,了解中国年轻人喜爱的国货潮牌,感受其独特魅力!

General Courses 通用课程