From “Hand-chopping People” to “Moonlight Group”
Course Syllabus 课程章节1
The "Hands-chopping People" and the "Moonlight Group" are two common consumer groups. Most of them are prone to impulsive consumption and cannot shop rationally, which reflects the consumption concept of some young people in China. In this lesson, let us understand the consumption concept of relevant people through some investigation examples, and reveal the secret logic behind impulse consumption.