Guochao—Popular Chinese fad
年轻人喜欢的国货潮牌
Course Syllabus 课程章节
1In recent years, Chinese young consumers have driven a fad for Chinese national brands. Many China-manufactured or China-made brands have won young people’s hearts. The cost-efficient and high-quality products can satisfy Chinese youngsters’ needs and express their individuality. The course will take the learners to recognize some common brands such as Li-Ning, Xiao Mi home appliances and MINISO in order to introduce them the current Chinese fad among youngsters and its unique charm.
近几年,在中国年轻人的消费中掀起了国货的流行风潮,许多地道的中国品牌、中国制造赢得了年轻人的青睐。国货不仅胜在价格实惠,产品质量高,而且更懂得洞察和满足年轻人的需求,也更符合年轻人的个性表达。课程将带领学员一起走访李宁运动服饰、小米家电、名创优品生活百货等品牌,了解中国年轻人喜爱的国货潮牌,感受其独特魅力!