Linhai is located in the middle of Zhejiang coast. In order to develop and promote the intangible cultural heritage snacks in Linhai, Tao Qian resigned from the high-paying IT industry manager and returned to Ziyang Street, which is full of childhood memories, to establish a snack shop, thus opening the market of snacks in his hometown, giving back to his hometown with his own ability, helping the development of his hometown, and promoting the traditional snacks in Linhai.