Linyi City is awarded as the "Capital of Logistics of China". Linyi is located at the junction area of the Yangtze River Delta Economic Area and Beijing-Tianjin-Tangshan Economic Area, the core pivot of the great north-south channel in eastern China, and the core district of the east bridgehead of the Eurasian Continental Bridge. It is the largest market cluster and collecting and distributing center of commodities in northern China. The established sports industry system has reasonable layout, prominent characteristics, significant advantages, abundant sports products and services, great consumer demand of sports. The total market scale of the sports industry exceeds 40 billion yuan, and there are 3834 markets of the sports industry, including Landsonsport, Yingjiante, Looks, Aoqiang and other famous enterprises' brands.